SIECUS might be disappearing from your Facebook feed. Here’s how to change that.
By Zach Eisenstein, Communications Manager
It’s a new year with a new Facebook algorithm. With over two billion users, Facebook manages a lot of content for a lot of people across the globe. To determine who sees what when they log into their accounts, Facebook uses a complex, mostly mysterious-to-outsiders process.
Over the past few years, Facebook has revealed that this algorithm considers, among other factors, the types of posts you interact with, click on, like, and love.
Earlier this month, Facebook announced that it will now prioritize what a user’s friends and family share and engage with over content from publishers and brands.
Facebook says they’re making this change to “maximize the amount of content with meaningful interaction.”
This is also a really great way for Facebook to force brands and publishers to spend more money “boosting” their posts because reaching lots of people organically has become near to impossible.
What this means for SIECUS
This change will make it more difficult for users (like you) to see content from publishers (like us) pop up on their Facebook feed. Some of our partners might be able to skirt this speed bump by paying to boost their posts.
Unfortunately, we don’t have the resources yet to pay our way around the algorithm.
Luckily, there are some steps you can take to make sure you don’t miss our content.
1. Make sure you are following our Facebook page. (Not just “liking.”)
2. Share our Facebook posts.
3. Comment on our Facebook posts.
4. Change your Facebook preferences to prioritize SIECUS with the following steps:
- Go to your Facebook Settings
- Select “News Feed Preferences.”
- Click “Prioritize who to see first” and add our page.
If you need additional help altering your Facebook preferences to catch our content and that of other publishers or brands you like, take a look at Facebook’s help section.
At SIECUS, we use our social media channels to share accurate, up-to-date information about the state of sex ed in this country. It’s also our goal to bring the latest news about sexual and reproductive health, rights, and justice right to your news feed.
We want to make sure you see the information that’s most important to you — no matter what changes Facebook makes.